Morrama designs a connected kit for Quell

The London-based product design studio has created a bespoke training kit for an immersive fitness boxing game.

Morrama designed wearable technology for Quell, a gaming platform that mixes gameplay with an at-home exercise routine.

Quell offers a boxing game that synchronizes people’s physical movements with their virtual avatars; players can access the game through their TV or desktop computer.



Created with input from professional athletes, Quell also seeks to track player speed, accuracy, stamina and power.

London-based Morrama designed the wearable technology involved in the platform. This includes the entire set of controllers, a chest unit, belt, wrist guards, and connected resistance bands.


Create an accessible workout kit




“We wanted people to feel like they’re buying fitness equipment as well as a game, rather than feeling too much like an Oculus,” said Andy Trewin Hutt, associate director of Morrama.

The design team worked with a network of experts from the fields of sports science, physiotherapy and human biology to develop the wearable technology.

Morrama went from an original brief involving an interactive harness to a belt, he explains. It was an attempt to dialogue with people of “different shapes and sizes”, adds Trewin Hutt.

“We wanted to make sure that this product really wouldn’t be a fad,” he adds. “And the gaming element of it will hopefully make it quite addictive.”



Morrama designed the controllers, which feature accelerometers and gyroscopes. These aim to “accurately replicate player movements – whether it’s a timely uppercut or a jumping reach for a hanging vine,” the team explains.

Controllers were also a way to integrate more traditional games console elements, according to Trewin Hutt. In the future, the controllers could allow Quell’s game developers to introduce different games, he explains.

Resistance bands, which connect the controller to the belt, were introduced as a way to accentuate “short, intense workouts,” says Trewin Hutt. The design team was inspired by home fitness workouts during previous shutdowns where people may not have had access to heavy weights, which can be expensive and cumbersome to ship.

Resistance bands can be replaced cheaply and give people a sense of progress, according to the designer. “By having additional resistance bands, we can allow people to progress as they improve their fitness,” he says.


Design for home fitness




The clothes were developed to fit a range of body sizes and fitness levels, according to the designer. Using cues from top sports brands, the product – made from triblend fabric – is designed to be worn over exercise equipment.

As with Morrama’s recent design for a home-connected punching bag, the product was designed with small spaces in mind. “The system was designed to be played in front of the television, in a space of a few feet by a few feet, which is what most people should have,” he adds.



The kit can be dock-loaded, which means people can take the system on trips or to friends, says Trewin Hutt. The docking system was designed to sit alongside traditional gaming consoles, meaning Quell could be incorporated into a gamer’s routine.

The designer adds, “He could sit on the side, and players could say, ‘Maybe I’ll try for an hour before continuing my normal game for the evening.’

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